Purpose & vision

Delivering optimal outcomes for our clients underpins everything we do

At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.

Our purpose drives us to:
  • Put our clients’ interests first – clients are at the heart of everything we do
  • Foster a strong culture of transparency, collaboration and inclusivity
  • Offer extensive global capabilities and diversified breadth of investment solutions
  • Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus

Our vision is to be Europe’s leading active asset manager

Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights


Asian Equity ESG report 2024

We demonstrate our engagement activities as active owners, and discuss the positive impact of corporate governance reforms in Japan and South Korea.

RBC Asian Equity team
May 28, 2024

Drown and out

Political developments dominated newsflow this week, with a drenched and drowned out Prime Minister Sunak announcing a General Election for 4th July.

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Mark Dowding
May 24, 2024

Hangover after the low interest rate party

We discuss how market dislocation and stress are creating a strong pipeline of investment opportunities in the European mid-market.

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Adam Phillips
May 23, 2024

Developed Market Special Situations Webinar

Adam Phillips, Head of BlueBay Developed Market Special Situations, explores opportunities in special situations and distressed debt in Europe.

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Adam Phillips
May 22, 2024

Unlocking markets: ever-changing dynamics in emerging markets

In this ‘Unlocking markets’ episode, we discuss the ever-evolving emerging markets asset class and identify some of the opportunities that exist.

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Polina Kurdyavko
May 21, 2024

More on who we are