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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and inclusivity
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Our vision is to be Europe’s leading active asset manager
Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Latest insights
Private credit opportunities in emerging markets
We discuss how a selective approach to high quality EM private debt investments can enhance returns, while reducing risk and dampening volatility.
Stormy conditions in the Middle East
Events in the Middle East have acted as something of a brake to sentiment for risk assets, with equities and credit softer over the past week.
Asian takeaways: Donburi despatch
Japan’s enjoyed promising headlines over the last 12 months. We found the mood in Tokyo to be more muted, yet there are many reasons to be optimistic.
Going global in investment grade
Active management is the best way to capture a global opportunity set, and with rates at current levels, the time is right to invest in global bonds.
The Philippines: a consumption story
Our ‘Notes from the road’ on the Philippines describes a country which has embraced consumerism, but also one with its own set of challenges.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
